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Newsletter 01/2007
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Editorial
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Dear Friends of
Katadyn
Awareness about the
dangers of polluted drinking water and the correct method of purifying
it can save many lives. The French development organisation, ACV
(Amélioration des Conditions de Vie), which, together with the
municipality of Wallisellen, the Forch Rotary Club, and Katadyn, is
running a development project in the region of Fimela in Senegal, fully
recognises this fact. This project uses proven Katadyn filters to
prevent more than 3,000 children from contracting diarrhoea, which is
highly dangerous in these conditions.
In the first phase, the filters are delivered by Katadyn, and
independent local manufacturers will thereafter start producing the
filter containers. This will not only bring work to the local villages,
but will also transfer valuable know-how to Senegal, according to the Chinese
proverb: “Give a man a fish and you feed him for a day. Teach a man to
fish and you feed him for a lifetime.”
2006 was an
excellent year for Katadyn. This was thanks to your cooperation with
us. For this reason I wish to offer you my most heartfelt thanks. We
have more than met our targets, and are five percent over the planned
budget. This year we will also look for new business opportunities,
find new business partners, and enter into new cooperations. Besides
the growing number of outdoor enthusiasts around the world who find our
filters to be the best, we are getting increasingly more military
contracts for the use of our solutions for survival operations and
rescue missions. These demands confirm to us that we manufacture the
most reliable products for the toughest conditions. We are particularly
proud of the Vario-Filter which left our production facilities in time
for the start of the outdoor season. This versatile filter will protect
people from nasty surprises – wherever they travel. The Vario-Filter
has already won several international awards.
Trix Ammann
CEO
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Have you heard?
- A study shows: Tap water
is up to 1000 times more environmentally friendly than mineral water
- PremiumVoyage
travel bottles are big sellers at the Zürich-Kloten airport
- The umbrella lights
up the way home
Marketing &
events
- The ”Globeboot”
Globetrotter spring event
- Boat Show in Düsseldorf
(January 20 – January 28) / London
Boat Show (January 5. – January 14)
- IDEX (February 18 –
February 22)
- World record with
two Katadyn PowerSurvivor 80E
Markets &
customers
- International UN Water
day: Pure drinking water for the children of Senegal
- Drip-filters
are appreciated more and more
- France
does it first: Katadyn provides free information for travellers
- Katadyn goes east
- Katadyn supports
Swiss Greenland expedition
Katadyn in-house news
- New web site
- Nelda Ebner: your
new contact in Switzerland
- Katadyn Germany is
reinforced by ex-national skier
- Preparations for
Gigathlon: Hawaii
qualifications missed and one injury sustained
- HCD in hockey
heaven
Katadyn exhibition
calendar 2007
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A study shows: Tap water is up to 1000 times more
environmentally friendly than mineral water
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Tap water is
between 900 and 1000 times more environmentally friendly than mineral water.
The further the bottled water is transported, the more it is refrigerated,
and the more expensive the packaging is, the closer the “1000-times mark”
is. The energy cost for one litre of mineral water from the EU area is
about 0.31 litre of petroleum, for Swiss mineral water it is about 0.15
litre of petroleum and for tap water it is 0.0003 litre of petroleum.
The study entitled: “Ökobilanz Trinkwasser - Mineralwasser” (The
ecobalance for tap water versus mineral water), was commissioned by the
Swiss Gas and Water Industry Associates (Schweizerischen Verein des
Gas- und Wasserfaches (SVGW). (For further information see www.svwg.ch).
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PremiumVoyage travel bottles are big sellers at the
Zürich-Kloten airport
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Since the
regulations for carry-on luggage have become stricter, there are uncountable
bottles, vials and tins that have ended up in dustbins next to the
x-ray machines. The airport operator, Unique, reacted at once and now
sells PremiumVoyage travel bottles at the Customer Service desk. This
at least allows passengers to salvage their permitted volume of liquids
and carry them on board. The transparent little bottles are fitted with
leak-proof twist-on caps and are available in two sizes which may be
filled with various liquids (shampoo, shower gel, body lotion, etc)
according to need. As well as the bottle sets, other practical travel
products from the PremiumVoyage range are on offer.
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The umbrella lights up the way home
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After a mild winter
comes a changeable spring – guaranteed. In order to save you from
having to search for your car in vain in the dark, or from losing your
way home with the dog, the PremiumVoyage umbrella will light up your
way with the press of a button. The detachable LED-light which is
fitted to the handle is also ideal for reading a street map in the
rain, and is therefore the perfect companion for the big city explorer.
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The ”Globeboot”
Globetrotter spring event
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The Globeboot event
will provide a weekend with lots of outdoor fun for the whole
family. Situated right on the waterfront, this is the ideal start
for testing various water craft (faltboats, kayaks, canoes, and so on).
Of course, Katadyn outdoor products – portable water filters and Trekking
Meals – can also be found there. These will allow sportsmen going on
expeditions and families going on adventure holidays to enjoy healthy
meals and clean drinking water without adding too much weight to their
backpacks.
Further information
and dates can be found here.
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Boat Show in Düsseldorf (January 20 – January 28) / London Boat Show
(January 5. – January 14)
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This year Katadyn Germany
had their own stand in Düsseldorf and for the first time sold their
products direct to customers. This show confirmed the trend that its
visitors are top class when it comes to purchasing power,
internationality, and levels of technical knowledge. Even the biggest
German marine dealer will now have desalinators and water filters in
their product range. In addition, a number of large deals were struck
for Trekking Mahlzeiten and their range of emergency meals.
Katadyn was
represented twice over at the largest boat show in Britain:
Katadyn was well represented at the stands of our new partner, MACTRA
Equipment & Fittings Ltd (www.mactrashop.co.uk), and at that of our old
distributor, Blue Water Supplies (www.bluewatersupplies.com/watermakers.htm).
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IDEX (February 18 –
February 22)
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At the IDEX defence
exhibition in Dubai,
Katadyn presented its desalinator, which was announced as being
accepted as standard equipment by the navies of various states. The
water filters are particularly liked by elite units, and they use them
for life saving and survival operations.
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World record with two Katadyn PowerSurvivor 80E
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At the BIGBLU Rome Sea
Expo (8 March – 12 March) Alessandro di Benedetto presented the
catamaran with which he set a new world record in August last year: he
is the first person in the ”20 Feet Sport Category” to cross the North Pacific
in one go and in doing so he broke the ”World Sailing Speed Record
Council (WSSRC)” world record of 62 days, 17 hours, 50 minutes and 55
seconds. The 4.482 nautical miles-long trip took him from Yokohama (Japan) to San Francisco
(USA). On board he carried two Katadyn PowerSurvivor 80E units. We
congratulate Alessandro on his success. (www.alessandrodibenedetto.net).
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International UN Water day: Pure drinking water for the children
of Senegal
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Katadyn filters,
proven to produce excellent results, are being used in the region of Fimela, Senegal. They reduce the
dangers of contracting diarrhoea, which are present due to the use of
unclean drinking water, by almost two-thirds.
In Senegal,
more than 50% of the population has no access to clean drinking water.
The drinking water problem does not have government priority, and there
are no local aid organisations to help out. The “Drinking Water for Children”
project is therefore of particular importance. The French development
organisation, ACV (Améliorations des Conditions de Vie), along with the
municipality of Wallisellen and Katadyn, have realised this and have
reacted accordingly. Katadyn supplies the drip-filters, and the
development organisation runs the educational programme regarding clean
drinking water. The transfer of knowledge works best with children;
they quickly learn about clean water at school, and perform valuable
training work at home with their families.
A study, published in
2003 in the “Cochran Review”, shows that the right choice of water
preparation is key for combating several diseases in developing
countries. Drip-filters have shown themselves to be superior to the use
of African Sari-cooking cloths (too unsafe), boiling (too expensive
because of the lack of firewood) and chlorination (unsuitable for routine
use as a disinfectant), and will mechanically retain bacteria (E-coli,
salmonella, Cholera) and protozoa (Amoebas, Giardia). A single
drip-filter will purify up to 150,000 litres.
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Drip-filters are appreciated more and more
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Helvetas and
Katadyn appeared together at the MUBA show in Basel. Both partners are going to
work together more closely in development aid projects. In the future
Katadyn will deliver drip-filters to places where tap water is a health
risk or the laying of water pipes is not economically feasible. Katadyn
received its first positive experience in working with a French
development organisation in Senegal.
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France does it first: Katadyn provides free information for travellers
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Katadyn France
has produced information and product brochures that are displayed in
most of the inoculation centres in the country. Travellers going to
critical countries may get information about diseases to which they may
be vulnerable and countermeasures to be taken against them. According
to Katadyn France
it is a long term information campaign for travellers.
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Katadyn goes east
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With its new
distribution partner, Camping 2000, Katadyn enters the Russian market
for the first time. Camping, fishing and hunting are popular in Russia.
Katadyn will at first sell filters, and when approval from the
authorities is given, they will extend their range with Micropur. Camping
2000 has been active in Russia
for more than fifteen years and is well known in the outdoor, camping,
fishing and hunting community.
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Katadyn supports Swiss Greenland
expedition
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Greenland is a country full of
contrasts. This singular environment is icy and harsh, but also
fertile, mild and green. The foursome from Zürich, Jean-Luc and Sylvain
Grossmann, Rafic Mecattaf and Thomas Truninger, who will commence a
kayak expedition in North West Greenland in June and July, will be
supported by Katadyn, which will supply outdoor meals from the Trekking
Mahlzeiten range. Of course they will not go without the Mousse au
Chocolat from Trekking Mahlzeiten range which is so popular among
adventurers. Even the toughest man will occasionally require some
mouth-watering chocolate. The four adventurers will cover more than 500
kilometres of perpetually icy waters in less than 45 days, without ever
seeing any other people. For further information visit: www.photopulse.ch/greenland2007_de.
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New web site
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Most of our
customers have already encountered it. Whoever visits Katadyn on the
Internet (www.katadyn.com) will find a completely
revised web site. Not only is it more attractive, it is also better at
informing the visitor on the subject of water – and in a way that is
even more up to date. Even the Trekking-Mahlzeiten (www.trekking-mahlzeiten.de), PremiumVoyage (www.premiumvoyage.com), and PharmaVoyage (www.pharmavoyage.com) web sites have been
completely revised.
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Nelda Ebner: your new contact in Switzerland
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The new contact for
internal services since 1 February has been Mrs Nelda Ebner (aged 34). She
replaces Mr Martin Güller and is responsible for order processing. Nelda
Ebner has previously worked with Siemens, Novell and UBS. She is a
total fan of all things horse-related and got to know about Katadyn
products during some of her longer stays in Australia
and Cuba.
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Katadyn Germany
is reinforced by ex-national skier
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Mattias Hubrich
(41) has been with the sales team at Katadyn Germany since 1 January. After
his career with the New
Zealand skiing team, this New
Zealander has finished his studies as a business economist and has been
a sales manager for companies such as Reebok, Macpac and SpringBoost. He
will work together with the Managing Director, Klaus Henrici, on the
key account customers, as well as working on sales strategies and
developing further markets.
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Preparations for Gigathlon: Hawaii qualifications missed and one
injury sustained
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Katadyn supports
its own Peronin Team for the biggest Swiss Gigathlon. In his
preparations for the Gigathlon, Erich Kohler Zumstein missed the Hawaii
qualifications by two minutes. A chain of unhappy circumstances led to
his elimination: first of all his bike arrived late and ruined in Panama City. In
an intense rush Erich Kohler had to replace various components in order
to get his bike ready and then he left for the start line with a high
fever. In spite of this, Kohler is better placed after the race
compared to his situation before. Thanks to Peronin high performance
nutrition he is more advanced in his performance levels than expected.
Toni Brandi has not
had a lucky start this season: he injured himself in a fall during a
bicycle race in Italy.
This race was also a preparation for the Swiss Gigathlon. Despite these
problems, both participants can hardly wait for the Gigathlon to start.
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HCD in hockey heaven
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On Easter Monday,
the Davos team played themselves into Swiss hockey heaven. They won the
deciding playoff against SC Bern with a 1:0 victory. After 40 minutes
the duel between the two strongest teams in Switzerland was undecided
with no goals at all. Then the 24 year-old Robin Leblanc scored the
goal that gave gold to HCD. With it Davos are Swiss ice hockey
champions for the 28th time and have replaced Lugano as champions. The
sponsor, Katadyn, offers the HCD team their fullest congratulations for
this excellent performance.
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Katadyn exhibition calendar 2007
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Visit us at following exhibitions:
- Latin American Aero
& Defence LAAD in Rio de
Janeiro, Brazil
(April 17-20)
- European Outdoor
trade show in Friedrichshafen,
Germany
(July 19-22)
- Outdoor Retailer
Summer Market in Salt Lake City,
USA
(August 9-12)
- Caravan Salon in Düsseldorf, Germany (August 24-September
2)
- Suisse Caravan
Salon in Berne, Switzerland (October 26-30)
- Marine Equipment
Trade Show METS in Amsterdam,
Netherlands
(November 13-15)
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Swiss Water Talk
Mrs. Viola
Frey
Corporate Communications
Birkenweg 4
CH-8304 Wallisellen-Zurich
Tel +41 44 839 21 16
Fax +41 44 830 79 42
viola.frey@katadyn.ch
www.katadyn.ch
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