Katadyn Group

Robijns B.V. takes over Optimus Distribution for Benelux

August 30, 2013

As of 2014, Robijns B.V. will take over distribution of outdoor stove brand Optimus in the Benelux countries. For retailers in this region, this means in the future all brands of the Katadyn Group – Katadyn, Optimus and Trek’n Eat – will be available from the same partner.  

Robijns B.V. is located in Aalsmeer in The Netherlands. The company was founded in 1915 as a family business, and today is one of the most important distributors for the outdoor and sports industry in the Benelux countries. For years, the dealer has represented premium brands such as Katadyn, Recta and Suunto. Robijns calls itself a "brand-builder" and specializes specifically in independent retailers. With that focus, it has been able in recent years to significantly grow sales of brands it represents. With the Optimus brand, the company hopes to further strengthen its market position. Robijns stresses optimal inventory management systems, efficient logistics and a strong focus on after-sales service. Thus, the approach of the Katadyn Group matches the style of the Dutch dealer. In addition, Robijns has good connections to local media and puts high value on targeted marketing communications.

"We are proud to add the Optimus brand to our portfolio of outdoor products," says Victor Benard, director of Robijns. "Optimus has manufactured quality stoves for more than 110 years and fits perfectly into our current group of premium brands. We are pleased to be able to offer our retailers all of the products of the Katadyn Group starting in 2014."

Starting immediately, retailers can place their Optimus pre-orders with Robijns. Current sales through 2013, however, will be run by our present partner Jongejans. We would like to take the opportunity to thank Jongejans for the excellent collaboration in the past years.

"We are convinced we have found a partner in Robijns B.V. that can ideally distribute our Optimus brand as well as our other brands Katadyn and Trek’n Eat in the Benelux countries," says Trix Ammann, CEO of Katadyn Products Inc.

 

For more information, please contact

Katadyn Products Inc.
Viola Frey
Corporate Communications
Pfäffikerstrasse 37
8310 Kemptthal/Switzerland
viola.frey@katadyn.ch
Phone +41 44 839 21 16 
www.katadyngroup.com

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